77 per cent of Canadians to Christmas shop at Amazon.ca

More than three quarters of Canadians say they will be doing at least some of their Christmas shopping on Amazon.ca this year, according to a report by PricewaterhouseCoopers (PWC).

The London, UK-based multinational professional services network surveyed more than 1,000 Canadian consumers as the 2017 holiday season approaches and found that, though half anticipate rising prices over last year’s Christmas shop, 53 per cent say they will spend the same as last year.

Despite these figures, PWC found that 27 per cent will spent more than last year, and only 15 percent will spend less; 5 per cent are unsure whether they will spend more or less this year.

What we find amazing is how far Amazon has come since its inception as a website that sold books, since then branching into areas such as tablet readers, smart home technology, subscriptions to retail goods, cloud storage, and music and video streaming.